Reliance Life Insurance have provided an extra incentive for India and England's batters to score runs on Sunday at the ICC Cricket World Cup 2011 Group B match by pledging money to Room to Read for every four and six hit during the game.
 |
It will donate Rs. 10,000 for every four scored to Room to Read, one of the ICC's charitable partners for the ICC Cricket World Cup 2011, which is an organization that promotes literacy and access to books. This pledge is in addition to its existing commitment of donating Rs. 25,000 for every six hit during the course of the tournament.
With an average of almost 36 fours and over four sixes hit in each match during the ICC Cricket World Cup 2011 so far, and with an average first innings score of 264 at the M Chinnaswamy Stadium in Bengaluru in ODI cricket, it means that Room to Read could be set to receive almost Rs 500,000 from the India-England match alone. This would mean 600 underserved children could benefit from fully functional libraries with books and trained teachers.
Reliance Life Insurance has already donated over Rs. 1 million to Room to Read during the course of the tournament as part of the 'Boundaries for Books' campaign, with 43 sixes hit during the event so far.
Players from both teams met students who benefit from Room to Read's work on Friday, in the build-up to Sunday's match, with Virat Kohli spending almost an hour with four scholars, from Delhi, to learn about how Room to Read provides educational opportunities for young people.
